Page 1 of 9

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 02

February 2019

Available online: https://ejbss.org/ P a g e | 610

fganh miU;klksa e sa lkaçnkf;d foMEcuk ,d v/;;u

Geeta Devi

MPhil. NET

lkj

eqfLye leqnk; dk vfLrRo ladVxzLr gks ldrk gSA bl vk'kadk dk dkj.k ;g Fkk fd

bl lSfud foæksg ds vxqvk os gh FksA ifj.kker% v¡xzst 'kkldks dh fuxkg esa vius dks

vf/kd oQknkj crkus dh gksM+ lh ephA eqfLye leqnk; dk mPpoxZ ,slk dj ds viuh

gSfl;r dh Js"Brk cjdjkj j[kuk pkgrk FkkA nwljh vksj fgUnw leqnk; ds mPpoxZ dh

vksj ls Hkh ;g dksf'k'k dh tk jgh Fkh fd] mUgsa bl ifjfLFkfr esa vax zst 'kklu ls viuh

fLFkfr dks csgrj cukus dk volj feysxk] os vax zst 'kkldksa ls viuh djhch c<+kus ds

ç;Ru esa yxs FksA blls eqfLye leqnk; vf/kd vk'kafdr vkSj vkrafdr gqvkA ifj.kker%

lS;n vgen [kk¡ tSls yksxksa us fczfV'k 'kklu dh ç'kalk esa iSEQysV vkSj fdrkcsa fy[kdj

;g eUur ek¡xh fd] fczfV'kjkt lukru dk;e jgsA vkjafHkd fojks/k ds ckn efLye lenk;

buls jkth gks x;k vkSj fczfV'kjkt ds çfr oQknkj gksus yxkA bldk ifj.kke vUrr% ;g

gqvk fd] eqfLye lekt dks lS;n vgen [kk¡ dk¡xzsl ls vyx j[kus esa dke;kc gks x;sA

,slk djds lS;n vgen [kk¡ us nks jk"Va fl)kUr dh uho MkyhA fgUnq vkSj eqlyeku dks

mUgksaus nks vyx /kkfeZd vkSj lkaL—frd oxksaZ esa j[kus esa dkfe;kch gk¡fly dhA

çLrkouk

caxky ds foHkktu dk fgUnqvksa us tcjnLr fojks/k fd;kA bldk ifj.kke ;g gqvk fd

fczfV'k 'kklu dks viuk ;g fu.kZ; jí djuk iM+kA bl ?kVuk dk O;kid Lokxr gqvk vkSj

Page 2 of 9

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 02

February 2019

Available online: https://ejbss.org/ P a g e | 611

bls Hkkjrh; jk"Vaokn dh fot; ds :i esa ns[kk x;kA viuh iqLrd 'fgUn Lojkt' esa

xka/khth us bl ?kVuk dks Hkkjrh; Lok/khurk vkanksyu dk egRoiw.kZ VfuaZx iksbUV ekuk gSA

muds vuqlkj] Þftls vki okLrfod tkxj.k 1⁄4tkx`fr1⁄2 ekurs gSa] og rks caxHkax ls gqvkA

blds fy, gesa yksMZ dtZu dk vkHkkj ekuuk gksxkAƒˆ vFkkZr~ Hkkjr esa tks jktuSfrd

tkxj.k dk foLQksV gqvk mlds ihNs yksMZ dtZu dk caxky ds foHkktu dk uhfr fo"k;d

fu.kZ; FkkA dkj.k fd blls fczfV'k gqdwer ds tgkt esa Hkh ,d çdkj ls Nsn gks x;k FkkA

xka/khth ds vuqlkj] ÞfoHkktu jí gksxk] caxky iqu:,d gksxk] ij vax zsth tgkt esa tks

njkj gqbZ gS og rks jgsxh gh] og fnu çfr fnu cM+h gksxhA tkxk gqvk fgUnqLrku iqu% lks

tk; ;g laHko ugha gSA foHkktu jí djuk] ;g Lojkt dh ek¡x ds cjkcj gSA''

lkEçnkf;drk : vFkZ vkSj vo/kkj.kk

lkEçnkf;drk 'kCn lEçnk; dk gh ,d :i gSA lEçnk; 'kCn dk vFkZ milewg] ekxZ] er]

,d fopkj i)fr dk vuqxeu vkfn gSA [kkldj /keZ lewg fo'ks"k esa] tSls fgUnw /keZ

leqnk; esa 'kSo] oS".ko] 'kkäA oS".ko esa Hkh jke Hkä] —".k HkäA eqfLye /keZ leqnk; esa

f'k;k] lqUuh] lwQh vkfnAA | vo/kkj.kk ds –f"Vdks.k ls lkEçnkf;drk ,d jktuSfrd

vo/kkj.kk gSA tgk¡ lkEçnkf;drk ls rkRi;Z gS] fdlh /keZ leqnk; dks vius jktuSfrd

edln ds fy, xksyca/k dj vU; /keZ leqnk; ds lkFk la?k"kZ [kM+k djokus dh jktuhfrA

,slk dj fufgr LokFkZokyh 'kfä;k¡ vius jktuSfrd vkfFkZd fgrksa dks lk/krh gSaA lÙkk e sa

opZLo gk¡fly dj 'kklu djrh gSaA Hkkjr o"kZ esa vaxzsth 'kklu esa ;g ç;qfä çFker% –

f"Vxkspj gksrh gSA

ÞlkEçnkf;drk ds dbZ igyw gSa vkSj blds ckjs esa dbZ er gSaA ,d vke er ;g gS fd

lkEçnkf;drk laHkzkUr yksxksa dh jktuhfr gS ysfdu bls lekt ds cM+s oxksaZ dks bdëk djds

Page 3 of 9

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 02

February 2019

Available online: https://ejbss.org/ P a g e | 612

fu"ikfnr fd;k tkrk gSA ;s oxZ bl fo'okl ds lkFk blesa fgLlk ysrs gSa fd ;g /keZ vkSj

iqjkuh ijaijk }kjk ifo= ekuh xbZ O;oLFkk dks cpkus ds fy;s lkewfgd ç;kl gSA

lekt ds lEHkzkUr yksxksa dh jktuSfrd o lkekftd vkdka{kkvksa dks iwjk djuk

lkEçnkfd;rk ds ewy esa mldk y{; gSA bls çkIr djus ds fy, ,sls fufgr LokFkksaZ }kjk

bldk vkjaHk bl vk/kkj ij gksrk gS fd ,d /keZ ds vuq;kf;;ksa ds vkilh fgr leku gSaA

lkFk gh ;gHkh LFkkfir fd;k tkrk gS fd vyx&vyx /keksaZ esa vlekurk gSA bruk gh ugha

,d /keZ leqnk; dk fgr nwljs /keZ leqnk; dk fojks/kh gksrk gSA ÞlkEçnkf;d jktuhfr

lkekU; tu&psruk ds ek/;e ls dke djrh gSA ;g psruk 'nwljs leqnk; ds ckjs esa

vopsru esa iui jgs fopkjksa ls fufeZr gksrh gSA jktuhfrd laxBuksa dk egRoiw.kZ oxZ dqN

pquh gqbZ çFkkvksa dks pqu ysrk gS vkSj ckj&ckj mudk jkx vykirk jgrk gS vkSj nwljs

leqnk; dh ',d' [kkl Nfo cuk nsrk gSA

Hkkjrh; bfrgkl esa eqfLye yhx us ;g dke eqfLye leqnk; ds chp fd;k gSA fgUnw /keZ

leqnk; ds chp fgUnq egklHkk us ;g dk;Z Lora=rk laxzke ds vkanksyu ds le; fd;k FkkA

eqfLye lkEçnkf;d jktuhfr us eqlyeku leqnk; dks ;g Mj fn[kkdj fd cgqer fgUnw

leqnk; muds fy, [krjk gS] laxfBr fd;kA mUgksaus fgUnqvksa dh ,d iS'kkfpd Nfo cukdj

is'k dhA vkSj e/;dkyhu bfrgkl dk ,d fo'ks"k :i çLrqr fd;kA bfrgkl ds bl dky

dks lqo.kZ;qx crkdj is'k fd;k; [kkl dj vkSjaxtsc dks viuk uk;d ?kksf"kr fd;kA bld s

lkFk bl ckr ij fo'ks"k cy fn;k fd] eqlyeku gh okLro esa 'kklu ds gdnkj gSaA mudk

;g gd v¡xzstks us Nhu fy;k gSA eqfLye yhx us bl vk/kkj ij viuh fgLlsnkjh dh ek¡x

v¡xzst 'kkldksa ls dh vkSj bl ckr ds fy, lrdZ fd;k fd dgha mudk gd fgUnw leqnk;

Nhu u ysA