Page 1 of 6
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 02
February 2019
Available online: https://ejbss.org/ P a g e | 861
An Analytical Study of Patanjali Dant Kanti
Ajay Kumar
Ajayduhan13@gmail.com
ABSTRACT:
A study conducted to know the customer satisfaction towards patanjali Dant Kanti toothpaste. The
main objective of to identify the various factor influencing customer in purchase of the Patanjali
Dant Kanti, to know the customer satisfaction level about this Patanjali product. The research design
used in this study is descriptive research design. Data was collected from 100 sample respondents of
rohtak city. Data was collected through structured questionnaire with five point rating scale
questions. Secondary data were collected from the available literature sources. For distribution of
questionnaire to the respondents random sampling method was used and to collect the respondents
opinion, survey was taken among the selected sample respondents. Data were analyzed using factor
analysis, percentage analysis and chi square method.
Key words: Patanjali Dant Kanti, customer satisfaction, Patanjali.
INTRODUCTION:
Patanjali Dant Kanti:
Dant Kanti dental cream is a product of Patanjali Ayurved LTD. and is manufactured in
Bharat (India). Patanjali Dant Kanti Toothpaste is herbal toothpaste containing herbs and some
ayurvedic ingredients. It improves the health of the teeth and gums. It helps to protect the teeth and
gums from infections. Regular brushing of teeth using this toothpaste can help to prevent cavities in
the tooth. It can also help to prevent and reduce pain in the gums and teeth. The herbs found in this
medicine are effective in maintaining the strength of teeth and gums. It also helps to stop the
bleeding from the gums. It provides a refreshing smell and can help people get rid of bad breath.
People suffering from gingivitis caused by the inflammation of the gums can also use this toothpaste
to control the disease.Baba Ramdev’s Dant Kanti toothpaste is said to be completely an herbal
composition and it is useful in dental protection and also helps in dental beauty.
Benefits of Patanjali Dant Kanti Toothpaste
Ayurvedic product, contains lot of natural extracts
Page 2 of 6
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 02
February 2019
Available online: https://ejbss.org/ P a g e | 862
Easily Available
Affordable price
Good taste and smell
Gives refreshing feel
Comes in good quantity, 100 gm lasts long even on using it twice daily.
Round cap, which make it stand easily on the shelf or in the wash basin area.
Travel friendly
In present study, customer satisfaction refers to the extent to which customers are happy with
the product and services provided by a business. Customer satisfaction level can be measured using
survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important
to business because satisfied customers are most likely to be loyal and to make repeated orders and
to use a wide range of services offered by a business. Primary objective of the study was to know the
customer satisfaction towards Patanjali dant kanti toothpaste.
CUSTOMER SATISFACTION:
Customers derive satisfaction from a product or a service based on whether their need is met
effortlessly, in a convenient way that makes them loyal to the firm. Hence, customer satisfaction is
an important step to gain customer loyalty.
OBJECTIVE OF THE STUDY:
To know the customer satisfaction level about the toothpaste.
To identify the various factor influencing customer in purchase of the toothpaste.
SCOPE OF THE STUDY:
Toothpaste helps keep your teeth clean and healthy, gives you nice breath prevents against plaque,
cavities, gum diseases & keep teeth white. Some people used to suffer from excess fluoride content
in toothpastes. Indians are highly attracted towards patanjali product. So Patanjali dant kanti was
chosen to know the customer satisfaction.
LIMITATION OF THE STUDY:
Page 3 of 6
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 02
February 2019
Available online: https://ejbss.org/ P a g e | 863
Toothpaste helps keep your teeth clean and healthy, gives you nice breath prevents against
plaque, cavities, gum diseases & keeps teeth white
Fluorine is known to cause health issue, but non-fluorine toothpaste is available.
RESEARCH METHODOLOGY:
Research methodology is a way to systematically solve the research problem. It may be
understood as science of studying hoe research is done. “The study of methods by which we gain
knowledge, it idea with the cognitive process imposed on research by the problems arising from
the nature of its subject-matter”.
Research Design:
This research studies are concerned with describing the characteristics of a particular
individual or of a group. This study concerned with specific predictions, with narration of facts
and characteristics concerning individual, group or situation are examples of descriptive study
SAMPLE SIZE:
The study was carried out through levels of the customers and the sample size was 100
TOOL USED:
Simple percentage
Chi-square test
REVIEW OF LITERATURE
Customer satisfaction has been a popular topic in marketing practice and academic
research since Cardozo’s (1965) initial study of customer effort, expectations and satisfaction.
Despite many attempts to measure and explain customer satisfaction, there still does not appear to
be a consensus regarding its definition (Giese and cote, 2000) customer satisfaction is topically
defined as a post consumption evaluative judgment concerning a specific product or service
(Gunderson heide and Olsson, 1996). It is the result of an evaluative process that contrasts pre- purchase expectations with perceptions of performance during and after the consumption
experience (Oliver, 1980)
