Page 1 of 9
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 03
March 2019
Available online: https://ejbss.org/ P a g e | 654
A Study to Identify the Influence of Business in Tourism Sector of
Tirunelveli District
*R. Lalitha., MBA., M.Phil.,
Register No. 17214011062049.
Department of Management Studies
Manonmaniam Sundaranar University
Tirunelveli-627012
**Dr. N. Rajalingam., BE., MBA., Ph.D.,
Professor
Department of Management Studies
Manonmaniam Sundaranar University
Tirunelveli-627012
Abstract
Tourism is a place for enjoy the Nature, Culture and other Activities. It creates Lots of
Happiness, gives Recreational activities. Tourism is not only based on Recreation it is also
based on Business, Medical, Vocational Tour, Entertainment, Some special Occasion and
Cultural. Tourism is now growing across the globe. The tourism defined as in the year 1914
as “People who travel the sum of the phenomena and relationship arriving from the travel
and stay of non – residents, in so far as they do not lead to permanent residence and are not
connected with any earning activity”. This Study aims at to identify and analyze the Business
in Tourism and to analyze the Factors that facilitate in improving the Business. The results of
the research with 52 samples are summarized in this paper to use the Chi square Analysis. It
to be concluded as in Association between two variables to improve the Business and also it
help to the Business.
Key Words: Economic Tourism, Tirunelveli.
Page 2 of 9
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 03
March 2019
Available online: https://ejbss.org/ P a g e | 655
INTRODUCTION
Tourism is a place for enjoy the Nature, Culture and other Activities. It creates Lots
of Happiness, gives Recreational activities. Tourism is not only based on Recreation it is also
based on Business, Medical, Vocational Tour, Entertainment, Some special Occasion and
Cultural. “The increasing competitive tourism market has made the products marketing a
very important factor in order to gain better destination patronage, to attract more
consumption of services, generate repeat businesses and loyalty” (Yuju-Wang, 2007).
Hunziker and Krapf defined as the Tourism in the year 1914 as “People who travel
the sum of the phenomena and relationship arriving from the travel and stay of non –
residents, in so far as they do not lead to permanent residence and are not connected with
any earning activity”. (Mathur, 2011)
Moreover the Tourism Business is improving; the Destination Products and Services,
the competitiveness of the companies provide very grateful tourist services in the Tourist
spot. In addition, they provide some specific promotional tactics, which are used by
successful tourism Business to expose and create attractions. It also helps to create more
Opportunity in improving their business activities.
REVIEW OF LITERATURE
(Dr.N.Rajalingam, 2017) Discussed about the tourism is an important one for
every person’s life because the tourists relax themselves. So, they go to some peaceful places
or natural places. It create some type of relaxation in a person, and also person who are
always busy in their schedule used to spent their time with their family members in the tourist
place which make them happy. They forgot their ordinary stressful life while visiting tourist
places, at the time they expect some Services or Facilities in the tourist place to make the trip
happier. The Researcher aims at to appraise the Gap between tourist Expectation and
Perception in Tourism service quality dimensions, to evaluate the effectiveness Foreign
Tourist on Service Facility and their opinion of the Southern Districts of Tamil Nadu
regarding environment. To study the Expectation and Perception of hotel accommodation for
foreign tourists in Southern part of Tamilnadu. The results of the research with 136 samples
are summarized in this paper used Percentage analysis and Factor Analysis. The Researcher
Page 3 of 9
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 03
March 2019
Available online: https://ejbss.org/ P a g e | 656
found the factors influencing choice of tour were duly and analytically presented in the study.
Mentioned all the attitude of the sample tourists and the problems faced by them has been
exhaustively presented.
(Kapiki, 2012) Pointed out Quality Management in Tourism and Hospitality: an
Exploratory Study among Tourism Stakeholders the concept of quality is widely
discussed in the hospitality management. Quality in the hospitality industry is defined as “the
consistent delivery of products and guest services according to expected standards”.
Increasingly, guests are willing to pay more when the offered service meets or exceeds their
service expectations. Quality in the tourism and hospitality industry involves consistent
delivery of products and guest according to expected standards. It intended to explore how
the tourism stakeholders perceive the quality services in the hospitality sector, the ways of
service improvement and the importance of quality for a hotel’s future. Based on the analysis
of the findings the Data was collected by means of a questionnaire developed for the survey,
as well as by structured interviews either in person or over the phone. Some
Recommendations for successful service delivery are suggested. He Suggest focus on quality
service; retention of existing guests by exceeding their expectations; continuous quality
improvement; employment, regular training and empowerment of service-oriented staff;
search for best practices through benchmarking; and, finally, pursuit of quality accreditation
through the various schemes, such as the eco-labels, ISO and the EU Foundation for Quality
Management.
OBJECTIVE OF THE STUDY
To understand the influence of business by number of branches in Tourism area.
To Analyze the Factors that facilitate the improvement of Business
RESEARCH METHODOLOGY
The study is descriptive in nature. Non probability sampling method is selected for
this study. 52 samples were selected in Tirunelveli Districts. The primary data were collected
through structured undisguised interview schedule prepared with respect to the objective of
the paper. Percentage Analysis and Chi Square are the tools used.
