Page 1 of 10

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 03

March 2019

Available online: https://ejbss.org/ P a g e | 874

Need of Using Green Products and Their

Significance

Research Scholar Charu

NIMS UNIVERSITY

JAIPUR, RAJASTAN

Dr.Bholanath Mandal

Assistant Professor & HoD,Commerce, NIMS UNIVERSITY,

Co- guide...VIRENDER PAL, ASSISTANT PROFESSOR; -DAV

COLLEGE,

CHEEKA

ABSTRACT

Green marketing is one of the programs to promote environment friendly

products. Instead of using plastic covers, leaves or any other eco-friendly

covers are used for the packaging purpose. Thus, the main motive of green

marketing is to sell eco-friendly products so that the pureness of the

environment can be improved.

In India, rural population is not much educated. Lack of education also a

big concern for green marketing as rural people have no idea about the

green marketing. On the other hand, urban cities where it is supposed that

much of the population is educated, there seems that some people are

aware about eco-friendly products. The current paper highlights the need

of using green products.

Page 2 of 10

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 03

March 2019

Available online: https://ejbss.org/ P a g e | 875

KEYWORDS:

Green, Products, Consumers

INTRODUCTION

Customers have become so intelligent these days. They analyze the

services of each and every firm and then decide a particular firm to deal

with. Hence, it has become so essential for a firm to improve the quality

so that customer can be attracted.

Firms provide discounts to the customers to satisfy the customers which

come under the strategy of marketing. With the increase in the

competition in the market, customers have a lot of options to choose a

reliable firm for dealing. Hence, some firms pay attention to the unique

facility so that a more and more customers can be added.

The study of consumer behavior deals with how individuals decide to

spend their time, money, and effort on consumption-related items. It

includes the study of what they buy, why they buy it, when they buy it,

where they buy it how often they buy it, and how often they use it.

In terms of numbers, India is the largest market among non-communist

countries and the second largest in the world with a population of 100

more crores in 2015. There are nearly 6,00,000 villages and about

Page 3 of 10

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 03

March 2019

Available online: https://ejbss.org/ P a g e | 876

5,000 towns and cities. It is generally behind that the Indian market is

predominantly a sellers market.

Consumer choice for branded packaged goods has been quite wide for

Indian buyers, even in times of control and plans. One can say now that

there is emerging buyers market for consumer branded goods in India

today both for non durables and durables.

The extent to which the process of advertising communication may result

in affecting consumer behavior is subject to continuous discussion and

debate attitudes and behavior patterns are an amalgam of a variety of

factors concerning individuals and their social and work alignments.

E-commerce service has opened a window for such kind of people. Now,

there is no need to go to market and they can purchase things online

without any hesitation. It is noticed that the tendency of some of the

compulsive buyers to purchase things even they don’t need it so

urgently, has increased a little bit because e-commerce has removed the

hesitation barrier for the compulsive buyer.

Abnormal form of consumer behavior is typified by chronic buying

episodes of a somewhat stereotyped fashion in which the consumer feels

unable to stop or significantly moderate the behavior. Customers generally

go through denial stages and feelings that they are somehow immune from

negative effects before admitting that they truly have a problem.