Page 1 of 15

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 05

May 2019

Available online: https://ejbss.org/ P a g e | 1831

Indian Retail Industry and E-Commerce

Dr. Rooppal Kaur (MBA, PhD)

rupal.kaur22@gmail.com

Assistant Professor, DSCW Ferozepur

Raghav Wadhwa (M.COM, UGC NET)

raghuwadhwa06@gmail.com

Assistant Professor, Baba Farid College of Management & Technology, Bathinda

ABSTRACT

The rapid pace of information technology (IT) has transformed the way being adopted by the

companies to market their products and services. Today, Internet has emerged into the most

popular channel of communication in the world. It has fundamentally changed the way of

businesses, consumers’ communication, interaction and transactions in worldwide. Now, Internet

is not only a networking media, but also act as transaction medium for consumers at global market

in the world and becomes dominant retailer in the future. Now people prefer to shop through online

as it offers a direct interactive channel as well as no time definition, people and place. The paper

analyzes the growth and prospects of E- Commerce in Indian Retail industry. It also highlighted

the levels of e-commerce, challenges and future prospects. The study based on descriptive analysis

and used the available secondary data from reports.

Keywords: E- Commerce, Internet, Retail Industry, Electronic data Interchange.

INTRODUCTION

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European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 05

May 2019

Available online: https://ejbss.org/ P a g e | 1832

The advancement of the World Wide Web has resulted in the creation of a new form of retail

transactions. India has experience remarkable growth in information technology in last few

decades. The explosion of E-commerce has created new phenomena in our lifestyle especially in

shopping activities. With advancements in technology, there have been changes in the

methodology for business transactions. India, being a rapid adaptor of technology is apace with

the current scenario of electronic data exchanges and has taken to E-Commerce. To shop on

Internet becomes an alternative for consumers since it is more comfortable than conventional

shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space

and etc.

Electronic commerce, commonly known as E-commerce or e-commerce, is trading in products

or services using computer networks, such as the Internet. It has been defined as the ability to

perform transactions involving the exchange of goods or services between two or more parties

using electronic tools and technique. It involves conducting business with the help of the electronic

media, making use of the information technology such as Electronic Data Interchange (EDI). In

general connotation, Ecommerce involves paperless transactions and usage of EDI (Electronic

Data Interchange), electronic mail, bulletin boards, fax transmissions, and electronic fund

transfers. E-commerce is being used for purchase and sale of multiple products and there are

multiple players using various portals and websites for this purpose (Ray.S, 2011).

DIFFERENT MARKETS AND RETAILERS IN INDIA

 MARKET

Page 3 of 15

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 05

May 2019

Available online: https://ejbss.org/ P a g e | 1833

 Physical Markets–Physical Market is a market where customers come physically

in the market and face-to-face interact with the seller and buys the product and

service in the exchange of money. Examples of physical markets are shopping

n Physical Markets/Virtual Markets-Non- Physical Market is the market in which customers does not go physically to the

seller and do not interact face-to-face. Customer buys the product on internet and

exchange the money electronically. Examples of these markets are Flip kart,

Amazon, eBay etc.

 Auction Market-Auction market is the market in which the goods are sold to the

highest bidder and lower bidders are ignored.

 Market for Intermediate Goods-In these market raw materials are sold by using

them final product is made.

 Black Market - In these market illegal goods like drugs, weapons, and alcohol is

sold which is supervised by illegal sellers.

 Knowledge Market- In this market Information and knowledge based products are

sold.

 Financial Market- In this market liquid assets or money is exchanged. There are

three types of financial markets: Stock market, in which stocks are exchanged;

Bond market, in which Debt securities is exchanged in the form of the bond;

Foreign exchange market, in which currency exchanges and it is also called

currency market.

 RETAILERS