Page 1 of 12
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 06 Issue 12
December 2018
Available online: https://ejbss.org/ P a g e | 314
Use of Technology in Commercial Activities
Research Scholar
Amit Miglani
Bhagwant University,Ajmer
ABSTRACT
Commercial activities are needed to perform in order to improve the status
of economy as the commercial activities are directly linked with the
economic status. Hence, most of the businesses are keen to perform the
commercial activities. Due to modernization, a number of techniques have
emerged which help in the accomplishment of these activities.
Computerization of the organizations has certainly changed the scenario of
the commerce as now a number of online medium are available to help in
the commerce. The usage of the social media has increased in order to
promote the brands as a number of consumers can be targeted easily
through the social media. The current paper highlights the use of
technology in the commercial activities.
KEYWORDS:
Commerce, Development, Economics
INTRODUCTION
Page 2 of 12
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 06 Issue 12
December 2018
Available online: https://ejbss.org/ P a g e | 315
For the manufacturing industries, a number of large scale machineries
are available which can handle the work of hundreds of workforces. All
these large machines are computerized and automated and requires less
labor work.
The temperature and all other essential requirements needed for the
manufacturing of a product is predefined in these types of automated
machines and a team of few members is needed to operate and manage
the machinery.
It is observed that with the help of these machines, the level of
production tends to rise up as these large scaled machineries have the
capability of performing more than two tasks at one time. These
machines manufacture the required products and the job of packaging is
also done through these machines.
After the manufacturing of the products, the next step is to promote the
products and for this purpose as well, the aid of the technology is taken.
Here, the medium of social media such as Facebook and Twitter is
chosen under the strategy of marketing the products as the number of
social media users are increasing year by year.
With the advancement of the technology, some of the commercial
organizations tend to sell their products through online websites and
Page 3 of 12
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 06 Issue 12
December 2018
Available online: https://ejbss.org/ P a g e | 316
applications where the online shopping websites like FlipKart and
Amazon are preferred to deal with.
With the help of this advanced communication technology, commercial
companies tend to get the purchasing behavior of the consumers by
retrieving their online data. Hence, the process of data mining is done on
order to get the preference of consumers of particular regions so that
their requirement can be fulfilled by making proper marketing strategies
and the final goal of more and more profit can be achieved easily.
Hence, the technology has proved to be a revolution in the commercial
activities as now the consumers have become more aware about the
products and they have full idea about each and every brand. Hence, the
commercial organizations have started manufacturing the products of
higher quality so that the purchasing behavior of the consumers
regarding a particular brand can be influenced.
Also, mode of payment has changed due to introduction of technology as
it is observed that cashless transactions are preferred by the large
business organizations. The culture of cash payment among the large
companies has come down and is replaced by the cashless culture where
the funds are transferred from one account to another account. Many
applications like PayTm, BHIM UPI and PhonePe etc. provide the facililty
of cashless transactions.
