Page 1 of 10

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 01

January 2019

Available online: https://ejbss.org/ P a g e | 336

Promotion and Distribution Practices of Leading

Brands in India

Lata

Designation: student (M.com final year)

Net qualified in July 2018

slata5215@gmail.com

ABSTRACT

A number of new brands of the products are launching every month. The

biggest challenge for these companies is to promote and distribute these

branded products. For that purpose, a lot of marketing strategies are made

and best suited policy is considered for the marketing of these brands.

This brand promotion can be done either in online mode or offline mode. In

online mode, the brands are promoted through digital marketing where the

usage of online services like online shopping platforms or social

networking platforms is done. On the other hand, in offline mode, the

brand is promoted through offline stores by doing advertising through

hoardings. The current paper highlights the promotion and distribution of

leading brands in India.

KEYWORDS:

Brand, Product, Promotion, Distribution

Page 2 of 10

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 01

January 2019

Available online: https://ejbss.org/ P a g e | 337

INTRODUCTION

Marketing and distribution practices are the essential part for the

success of a brand as no brand can be successful without proper

marketing and distributing strategies. For this purpose, companies use

many strategies so that proper promotion and distribution of their

leading brands can be done in order to make their brands successful in

Indian market.

Most of the companies are using digital platform for the promotion of

their leading brands and these products are also sold online with the

help of online shopping services. Hence, impact of technology has

enhanced in recent years among the retail companies to promote and

distribute their leading brands.

The recent example is Xiomi company. This company uses digital

platform to promote its smart phones. Mi smart phones are only sold

through online shopping websites like FlipKart and Amazon. This is a

novel kind of marketing strategy adopted by Mi as it has been successful.

It is observed that Mi company has sold a number of smart phones

through online platform and has become one of the leading brand of the

country.

Page 3 of 10

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 01

January 2019

Available online: https://ejbss.org/ P a g e | 338

This is very interesting as few years back nobody knows the name of the

brand Mi and now, through their aggressive online promotion and

distribution ; this brand has become very popular in India.

This is good example for the emerging companies to understand the

business model so that they can promote their leading brands in such a

way that these companies can promote and distribute their leading

brands effectively.

Besides, the adoption of better service of marketing and distribution of

brands; the other factor which is supposed to be very critical in terms of

the success of a brand is the quality of that brand as no brand can

maintain the higher position until its quality is better than other brands.

Hence, the companies should also work on the quality factors of the

leading brands before implementing the promotion and distribution

practices.

Also, the competition among the retail companies is also increasing. As a

result of this increasing competition, all retail companies want to get

more and more consumer attention. For this purpose, these companies

offer a lot of services to the consumers so that the buying behavior of the

consumers can be influenced.

For the distribution purpose, retail companies use the offline mode as

well as online mode. In offline mode, the products are sold through