Page 1 of 10
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 01
January 2019
Available online:https://ejbss.org/ P a g e | 641
A study of employment opportunities in tourism in
Rajasthan
Dr. Simmy Narula*, Karan Kapur*
1*Associate Professor, Sunrise University, Alwar
2*Research Scholar, Sunrise University, Alwar
ABSTRACT: Rajasthan is a main tourism state in India. Its wonderful legacy, customs,
nature, heritage ,lively, folk, , cuisines and bright living traditions is very famous. The
gargantuan tourism products of the state offer a huge potential for development of the tourism
industries. Tourism industry in Rajasthan has increasingly assumed an important role in the
overall socio-economic development of the state. There are various economic benefits as well
as costs that are associated with increased tourism activity in Rajasthan. tourism activity can
affect the overall social and economic well being and development of the state. Hence, it is
imperative to understand the various benefits and costs involved in tourism, to plan for
sustainable tourism development in Rajasthan. The present research paper analyses the most
important tourism cost-benefit area for Rajasthan, namely, employment .Thus, This paper
highlights how economic benefits associated with the employment opportunities in Rajasthan.
1.INTRODUCTION- Now a day’s tourism “with the aim of recreation” become a big industry and economic sector in
India. It is also becoming a most important employment sector and sector of money exchange.
Tourism industry as one of the important and global pillars of the economy becomes more
important day by day. In India, Rajasthan has the potential to become a top destination
Page 2 of 10
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 01
January 2019
Available online:https://ejbss.org/ P a g e | 642
Development and enhancing tourism without guiding framework and pre-determined strategies
for achieving development goals and in ad hoc manner is impossible’(Hall,1998).
The potential economic benefits from tourism development include:
Increased resources for the protection and conservation of natural and cultural\heritage
resources;
Increased income and improved standard of living from tourists expenditures;
Increased induced income from tourism expenditures;
New employment opportunities;
Increased community visibility leading to other economic development opportunities;
Increased tax-base;
Improved infrastructure and facilities;
Development of local handicrafts
The potential costs include:
Seasonal employment
Inflation and increased costs (land, housing, food and services)
Pollution; increased traffic/ congestion
Negative impact on cultural and natural heritage resources
Others such as increased crime, leakage of revenue, etc.
2. OBJECTIVES-
To prepare a table of Employment Potential of Tourism in Rajasthan.
To summarize all Employment Potentials of various tourism expenditure areas.
To Find out Potential of Women employment and Artisans
To develop Strategies for increasing employment in tourism.
3. RESEARCH METHODOLOGY- For the research Primary research is conducted through survey and Secondary research
is also conducted from various journals, articles, web sites etc.
Page 3 of 10
European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 01
January 2019
Available online:https://ejbss.org/ P a g e | 643
4.SUMMARY OF RESEARCH-
TOURISM AND EMPLOYMENT
The economic benefit of tourism development projects have been measured in terms of
employment generated directly in the tourism sector, as well as in the economy as a
whole due to linkages of the tourism sector with the rest of the economy.
Total Employment Generation
The direct employment likely to be generated in the economy due to tourism activity is
based on the following parameters:
Tourist Arrivals
The tourist arrivals at each of the nine circuits studied is expected to grow at a higher
rate in the first and second phase (short to medium term) and plateau out in the latter
years. These growth rates are based on various factors (outlined earlier) such as basic
tourism potential of a region, current and required infrastructure levels and scope for
development of new products in the future.
Average Length of Stay
To arrive at the total distinct tourist stay in the state, tourist arrivals in ‘main entry points and
hubs’ and main standalone locations in the state are considered. These arrivals represent over
90% of the ‘distinct’ tourist arrivals in the state. It is crucial to identify ‘distinct’ tourists as
multiple counting of a tourist is inevitable as he/ she travels across different locations within the
state.
Thus, to arrive at the ‘distinct’ domestic tourist numbers, the arrivals at Jaipur, Jodhpur,
Udaipur, Mount Abu, Ajmer, Nathdwara, Alwar-Sariska and Kota were Similarly, for the
‘distinct’ foreign tourist numbers, arrivals at Jaipur, Jodhpur, Bikaner, Udaipur, Sariska,
