Page 1 of 12

European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 02

February 2019

Available online: https://ejbss.org/ P a g e | 23

Traffic Impact Study for Mall cum Multiplex in Hyderabad

B.Vamsikrishna Reddy1

, Ch.L.Madhuri2

1

(M.Tech, Transportation engineering, MVR College of Engineering and Technology)

2

(Assistant Professor, MVR College of Engineering and Technology)

Introduction

Background:

It is Vacant Land located at Road No. 1

Banjara Hills, Hyderabad. It is proposed to

develop the site into a Mall cum Multiplex.

The Developer requested a Traffic Impact

Study to review the impact of the development

on the adjacent road network, and identify any

mitigation measures if necessary. Accordingly,

this Traffic Impact Study was conducted to

assess the proposed development.

The Traffic Impact was considered for a Five

Year horizon. The following sections show the

detailed analysis. This Traffic Impact Study

was conducted based on the methodology

recommended by the “Transportation Impact

Analyses for Site Development”, by the

Institute of Transportation Engineers.

Development Information:

Area = 5 acres

Existing Use = Vacant Site

Proposed Use = Mall cum Multiplex

Table 1: Proposed Development

Information

Floor Use

Built-up

Area in

Sq. m.

Built-up

Area in Sq.

ft.

First

Floor Mall 11,242 1,20,964

Second

Floor Mall 11,242 1,20,964

Third

Floor Mall 11,242 1,20,964

Fourth

Floor Mall 11,242 1,20,964

Fifth

Floor

Theaters

(and ancillary uses

including F&B

Kiosks, Food Court,

Restaurants)

11,242 1,20,964

Sixth

Floor

Total 56,210 6,04,820

Parking area provided in

Basements (at the rate of

66% of Built-up Area) 37,100 3,99,196

E:\Projects\Transportation\Vamsi\Drawing Images\Fig 1 Location map.jpg

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European Journal of Business &

Social Sciences

Available at https://ejbss.org/

ISSN: 2235-767X

Volume 07 Issue 02

February 2019

Available online: https://ejbss.org/ P a g e | 24

Prologue

Traffic ImpactStudy:

The following is an extract from the Institute

of Transportation Engineers (ITE),

“Transportation Impact Analyses for Site

Development”.

Purpose: The purpose of a site transportation

impact study is to assess the effects that a

particular development will have on the

surrounding transportation network, determine

what provisions are needed for safe and

efficient site access and traffic flow and

address other related issues.

The purpose of a site transportation impact

study report is to document the purpose,

procedures, assumptions, findings, conclusions

and recommendations of the study. There are

two common uses for these reports. The first is

to provide developers or designers with

recommendations on site selection, site

transportation planning and transportation

impacts. The second is to assist public

agencies in reviewing the attributes of

proposed developments in conjunction with

requests for annexation, land subdivision,

zoning changes, building permits, or other

development reviews, and to establish or

negotiate mitigation requirements, where off- site impacts require improvements beyond

those otherwise needed. Such reports are also

used by public agencies as the basis of levying

impact fees or assessing developer

contributions to roadway facility

improvements.

Traffic Impact Study in Indian Context

Traffic Impact Analysis / Studies for site

development are in their nascent stage in

India. Most government agencies (and to the

best of the knowledge, no agency) do not have

any specific guidelines or standards for

conducting these types of studies, nor do they

have any qualified professionals in reviewing

these reports. Further, most designers /

consultants / analysts are not familiar with this

subject, while a few persons attempt to speak

knowledgably based on some literature review

rather than on any specific experience.

A Traffic Analysis of a roadway / highway

network is different than a Traffic Impact

Analysis, which many designers / consultants /

analysis / reviewers fail to understand.

Further, several of the Indian engineering

codes, specifically, Indian Roads Congress

codes, are several years old and have not been

updated in the recent years, which requires

several assumptions / field adjustments to be

made to engineering analysis.

In developed countries, the trend of

conducting “Traffic” impact analysis is

changing to “Transportation” impact analysis,

wherein the idea of moving cars is being

replaced with the idea of moving people.

Multi-modal projects, specifically, Transit

Oriented Developments, are encouraged, and

in some cases given concession to promote

such projects.

It may take several more years before India

reaches such a position. In the meantime, the

international guidelines are utilized in

preparing this study.

Methodology

The following methodology is utilized in this

study, which is adopted from the Institute of

Transportation Engineers (ITE),

“Transportation Impact Analyses for Site

Development”.

 Identify the project development and

uses

 Review of the study area and

determine the extent of the study limits

 Obtain traffic volume data within the

E:\Projects\Transportation\Vamsi\Drawing Images\Fig 2 Master Plan.jpg

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European Journal of Business &

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ISSN: 2235-767X

Volume 07 Issue 02

February 2019

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study limits

 Obtain the roadway network data

within the studylimits

 Identify the potential future growth rate

of the traffic for the project

development year

 Forecast traffic for the future year

without theproject

 Identify any major roadway changes /

other modes that could impact the

traffic within the study limits

Exhibit 1: Methodology Flow Chart

Definitions:

Travel Demand Modeling is a standard

procedure that is utilized for forecasting

traffic for various uses. A four-step travel

demand modeling is a common tool that is

applicable for Traffic Impact Studies of

proposed developments.

The four steps include:

 Trip Generation

 Trip Distribution

 Mode Choice

 Trip Assignment

Following are the standard definitions of the

terms used in this modeling:

 Adjacent Street Traffic: It includes all

traffic with direct access to the

development site, even if not

contiguous to thesite.

 AM and PM Peak Hour Volume of

Adjacent Street: It refers to the highest

hourly volumes of traffic on adjacent

streets during the morning and evening

respectively.

 AM and PM Peak Hour of Generator: It

refers to the highest hourly volume of

traffic by the generator (or site) during

the morning and evening respectively.

 Trip: A trip is a single or one-direction

vehicle movement with either the origin

or the destination (exiting or entering)

inside the site.

 Trip Generation: It refers to the number

of trips that are related to the site

(including both exiting or entering)

 Trip Distribution: It refers to the origin

and destination of the people. It is a

macro-level choice of the road user.

 Mode Choice: It refers to the preferred

mode for traveling (i.e., walking,

bicycling, personal vehicles, transit

vehicles, etc.).

 Trip Assignment: It refers to the

preferred route that road users are likely

to choose to travel between their origin

and destination. It is a micro-level

choice of the road user.

Area Study

Existing Transportation Network:

1) Main “Network” roads:

 from North: Road No. 1, Banjara

Hills

 from South: Mehdipatnam - Masab

Tank – LakdikapoolRoad

 from East: Ameerpet – Panjagutta

– LakdikapoolRoad

 from West: Road No. 2 / Road No.

10 / Road No. 12 Banjara Hills

2) Feeder Roads:

 Road No. 1 Banjara Hills on the

East

 Road No. 7 (Imam Khomeini

Road), Banjara Hills, on theNorth

 Service Road to the South