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European Journal of Business &
Social Sciences
Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 02
February 2019
Available online: https://ejbss.org/ P a g e | 23
Traffic Impact Study for Mall cum Multiplex in Hyderabad
B.Vamsikrishna Reddy1
, Ch.L.Madhuri2
1
(M.Tech, Transportation engineering, MVR College of Engineering and Technology)
2
(Assistant Professor, MVR College of Engineering and Technology)
Introduction
Background:
It is Vacant Land located at Road No. 1
Banjara Hills, Hyderabad. It is proposed to
develop the site into a Mall cum Multiplex.
The Developer requested a Traffic Impact
Study to review the impact of the development
on the adjacent road network, and identify any
mitigation measures if necessary. Accordingly,
this Traffic Impact Study was conducted to
assess the proposed development.
The Traffic Impact was considered for a Five
Year horizon. The following sections show the
detailed analysis. This Traffic Impact Study
was conducted based on the methodology
recommended by the “Transportation Impact
Analyses for Site Development”, by the
Institute of Transportation Engineers.
Development Information:
Area = 5 acres
Existing Use = Vacant Site
Proposed Use = Mall cum Multiplex
Table 1: Proposed Development
Information
Floor Use
Built-up
Area in
Sq. m.
Built-up
Area in Sq.
ft.
First
Floor Mall 11,242 1,20,964
Second
Floor Mall 11,242 1,20,964
Third
Floor Mall 11,242 1,20,964
Fourth
Floor Mall 11,242 1,20,964
Fifth
Floor
Theaters
(and ancillary uses
including F&B
Kiosks, Food Court,
Restaurants)
11,242 1,20,964
Sixth
Floor
Total 56,210 6,04,820
Parking area provided in
Basements (at the rate of
66% of Built-up Area) 37,100 3,99,196
E:\Projects\Transportation\Vamsi\Drawing Images\Fig 1 Location map.jpg
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European Journal of Business &
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Available at https://ejbss.org/
ISSN: 2235-767X
Volume 07 Issue 02
February 2019
Available online: https://ejbss.org/ P a g e | 24
Prologue
Traffic ImpactStudy:
The following is an extract from the Institute
of Transportation Engineers (ITE),
“Transportation Impact Analyses for Site
Development”.
Purpose: The purpose of a site transportation
impact study is to assess the effects that a
particular development will have on the
surrounding transportation network, determine
what provisions are needed for safe and
efficient site access and traffic flow and
address other related issues.
The purpose of a site transportation impact
study report is to document the purpose,
procedures, assumptions, findings, conclusions
and recommendations of the study. There are
two common uses for these reports. The first is
to provide developers or designers with
recommendations on site selection, site
transportation planning and transportation
impacts. The second is to assist public
agencies in reviewing the attributes of
proposed developments in conjunction with
requests for annexation, land subdivision,
zoning changes, building permits, or other
development reviews, and to establish or
negotiate mitigation requirements, where off- site impacts require improvements beyond
those otherwise needed. Such reports are also
used by public agencies as the basis of levying
impact fees or assessing developer
contributions to roadway facility
improvements.
Traffic Impact Study in Indian Context
Traffic Impact Analysis / Studies for site
development are in their nascent stage in
India. Most government agencies (and to the
best of the knowledge, no agency) do not have
any specific guidelines or standards for
conducting these types of studies, nor do they
have any qualified professionals in reviewing
these reports. Further, most designers /
consultants / analysts are not familiar with this
subject, while a few persons attempt to speak
knowledgably based on some literature review
rather than on any specific experience.
A Traffic Analysis of a roadway / highway
network is different than a Traffic Impact
Analysis, which many designers / consultants /
analysis / reviewers fail to understand.
Further, several of the Indian engineering
codes, specifically, Indian Roads Congress
codes, are several years old and have not been
updated in the recent years, which requires
several assumptions / field adjustments to be
made to engineering analysis.
In developed countries, the trend of
conducting “Traffic” impact analysis is
changing to “Transportation” impact analysis,
wherein the idea of moving cars is being
replaced with the idea of moving people.
Multi-modal projects, specifically, Transit
Oriented Developments, are encouraged, and
in some cases given concession to promote
such projects.
It may take several more years before India
reaches such a position. In the meantime, the
international guidelines are utilized in
preparing this study.
Methodology
The following methodology is utilized in this
study, which is adopted from the Institute of
Transportation Engineers (ITE),
“Transportation Impact Analyses for Site
Development”.
Identify the project development and
uses
Review of the study area and
determine the extent of the study limits
Obtain traffic volume data within the
E:\Projects\Transportation\Vamsi\Drawing Images\Fig 2 Master Plan.jpg
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ISSN: 2235-767X
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study limits
Obtain the roadway network data
within the studylimits
Identify the potential future growth rate
of the traffic for the project
development year
Forecast traffic for the future year
without theproject
Identify any major roadway changes /
other modes that could impact the
traffic within the study limits
Exhibit 1: Methodology Flow Chart
Definitions:
Travel Demand Modeling is a standard
procedure that is utilized for forecasting
traffic for various uses. A four-step travel
demand modeling is a common tool that is
applicable for Traffic Impact Studies of
proposed developments.
The four steps include:
Trip Generation
Trip Distribution
Mode Choice
Trip Assignment
Following are the standard definitions of the
terms used in this modeling:
Adjacent Street Traffic: It includes all
traffic with direct access to the
development site, even if not
contiguous to thesite.
AM and PM Peak Hour Volume of
Adjacent Street: It refers to the highest
hourly volumes of traffic on adjacent
streets during the morning and evening
respectively.
AM and PM Peak Hour of Generator: It
refers to the highest hourly volume of
traffic by the generator (or site) during
the morning and evening respectively.
Trip: A trip is a single or one-direction
vehicle movement with either the origin
or the destination (exiting or entering)
inside the site.
Trip Generation: It refers to the number
of trips that are related to the site
(including both exiting or entering)
Trip Distribution: It refers to the origin
and destination of the people. It is a
macro-level choice of the road user.
Mode Choice: It refers to the preferred
mode for traveling (i.e., walking,
bicycling, personal vehicles, transit
vehicles, etc.).
Trip Assignment: It refers to the
preferred route that road users are likely
to choose to travel between their origin
and destination. It is a micro-level
choice of the road user.
Area Study
Existing Transportation Network:
1) Main “Network” roads:
from North: Road No. 1, Banjara
Hills
from South: Mehdipatnam - Masab
Tank – LakdikapoolRoad
from East: Ameerpet – Panjagutta
– LakdikapoolRoad
from West: Road No. 2 / Road No.
10 / Road No. 12 Banjara Hills
2) Feeder Roads:
Road No. 1 Banjara Hills on the
East
Road No. 7 (Imam Khomeini
Road), Banjara Hills, on theNorth
Service Road to the South
