Main Article Content

Abstract

Many strategic decisions must be made to manage a company's assortment of products effectively. To start, a firm must select strategies regarding its product mix. One decision is how to position the product relative to competing products and other products sold by the firm.

Article Details

How to Cite
DURDANA, C. M. (2019). A Study on Product Mix Strategies. European Journal of Business and Social Sciences, 7(4), 457-461. Retrieved from https://journals.eduindex.org/index.php/ejbss/article/view/1433