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Customer relationship management has got greater importance and it is one of the hottest and emerging practices in the business field. In previous days mostly manufacturer gave priority to only for product they do not bother about customers taste and preference simply they focus on how to sold this product but now the scenario is totally changed because customers got more awareness and they give importance to their own taste and preference all these situations change the manufacturer mind set to focused on customer rather than product. 

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How to Cite
DURDANA, M. C. (2019). A Study on Customer Relationship Management. European Journal of Business and Social Sciences, 7(4), 692-696. Retrieved from