Chatbots: A New Era of Digital Marketing

Mr. Hitesh Tikyani

Abstract


In today’s era, Digital Marketing is way ahead in comparison to other forms of marketing. One of the reasons is the usage of data. By observing customer’s interests, tastes, desires, etc. A lot of data is collected which allows marketers to take decisions regarding target marketing. Suppose, if you are looking for some footwear products on flipkart, the chances are that you will be seeing the ads of the same footwear products on maximum websites which you are going to visit in days coming. Businesses get this hint about your appeal towards their product and they chase you wherever and whatever you visit on internet. This is digital marketing. 


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