Main Article Content
Abstract
Income is very important to human being to live in comfort life, the comfortable living fully based on their income. Commodity price are increasing day by day, the same time the individual income also raising, there is vast difference between the raising percentage income and commodity. This study conducted to find the consumers awareness and attitude organic fruits and vegetables, the study result shows the actual source of awareness and the consumers’ attitude in Coimbatore city. The study confined only in Coimbatore city, the result may be suite for some other city like Coimbatore city. Following are the objectives of the study (i) to present the socio economic factors of sample consumers. (ii) to find the variables of awareness and find the regular usage fruits and vegetable and (iii) to find the relationship between the socio economic factors and consumer attitude of organic fruits. The study concluded that People are aware of organic products, but it not affordable for all income group, middle class people are also buy the organic products but very limited products. The friends circle has more influence for awareness, the farmers those are cultivating organic products has to create more awareness. The farmers should give real organic products to the consumes, it their business ethics. Because, many seller selling non organic products in the name of organic. So the consumes need more awareness to identify the organic products