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Abstract
Organised retailing refers to trading activities undertaken by licensed retailers, those who are registered for sales tax, incometax etc., Organized retailing comprises the shopping malls, multi storied malls and huge complexes that offer a large variety of products in terms of quality and value for money and gives shopping experience. Unorganised retailing is an outlet run locally by the owner or caretaker of a shop that lacks technical and accounting standardization. The main objective of the study is to study and understand the significant retail service quality factors (RSQFs) and their impact on respondants loyalty on organized and unorganized retail outlets. The RSQFs directly and indirectly influencing customer loyalty on unorganized retail outlets are policy and problems whereas the problems and personal interaction have a significant impact on customer loyalty on organized outlets.