Bishnoi, Indra, India
-
European Journal of Business and Social Sciences Vol 6 No 12 (2018): Vol-6-Issue-12-December-2018 - Articles
Effectiveness of Advertising on Buyers of Consumer Durables
Abstract
European Journal of Business and Social Sciences (EJBSS) is an internationally refereed scholarly journal published online on monthly basis from Zurich, Switzerland. EJBSS is an open-access and double blind peer reviewed journal. This journal publishes theoretical, empirical and experimental papers that significantly contribute to the disciplines of Economics and Management Sciences. Using a wide range of research methods including statistical analysis, analytical work, case studies, field research, book reviews, literature surveys, historical analysis and articles examining significant research questions from a broad range of perspectives in Business and Social Sciences body of knowledge are encouraged to be sent to EJBSS.