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Abstract

Why people behave, the way they do? The term Psephology has emerged from Greek city states where  two words, psephos meaning pebble and logy denoting a field of study were used (Indian today Magazine, July 2012). The aim of this research paper is to develop the theory and practice of psephology at both applied and academic levels. It will also inspire the scholars and practiceners who chart the mainstream of electoral research, surveys, exit polls and strategies in the future. It has also been observed that the political culture of any country/group/community/individual might fundamentally differ from other one and another. There is no country in the world to-day which can boast of single uniform political culture. Almond and Verba have listed four ideal types of political culture namely, Parochial, Subject, Participant and Political Sub-culture.

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How to Cite
SHUKLA , R. R. (2019). A Study of Psephology and Election War Room Management. History Research Journal, 5(6), 1736-1752. Retrieved from https://journals.eduindex.org/index.php/hrj/article/view/13439