Main Article Content
Abstract
In India investment decisions of an individual depends upon his compensation and the proportion of risk the individual being referred to is anxious to take. Along with risk and return, the income plays an important role to take a decision. The present study is looking to primarily analyses the awareness level of investors about the various share market investment avenues and factors influencing share market investments. For the purpose of the study, 100 samples were collected from Kerala, by using convenient sampling technique. ANOVA, Weighted average score, Post Hoc Analysis, Factor Analysis were used to analyses the samples. Peoples having greater awareness towards equity investments while compare with other investment options in share market. Most of the people are considering share market investment options are more useful in diversification of their investments.