Main Article Content

Abstract

Social networking sites are the most popular web-based services in today’s world which have shaped the way of communication  between brands and consumers quite well. They have opened the door for more interactive, personalized and engaging marketing strategies to increase not only brand awareness but also to build stronger customer-brand relationships to attain brand loyalty. They have changed the way brands operate and have left them with no other choice but to diversify and establish their official brand pages on various social media sites.

Article Details

How to Cite
Suparna Jain, & Ashlesha Raj. (2019). Impact Of Social Media Presence On A Brand. History Research Journal, 5(6), 3127-3148. Retrieved from https://journals.eduindex.org/index.php/hrj/article/view/20149