Modeling Teens That Lead To Consumptive Behavior Literature Review on Boyband or Girlband Korean Youth Groups

Theresia Yulianda A L, Inge Andriani, Spsi, Msi

Abstract


The behavior of an individual as a consumer who acts emotionally without being based on planning and needs but only because of satisfying the fulfillment of the desire for a product that is considered attractive then making a purchase is called consumptive behavior. 

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