Impact of Private Television Channel Dramas at Viewers Perception:a Study Conducted on Females of IslamabadCity

Kaleemullah kr


The television can play the role of culture promoting medium but in the same way it can also play the role of cultureviolating tool. This medium has grabbed attention of many viewers since decades due to variety of programs but dramas of private TV channels gain high viewership as compare to other programs. On these channels, dramas of other countries have also been shown which does not only entertain but bring their culture with them to our society. To analyze the impact of these dramas on females of our society, this study has been conducted. In this study 200 females from Islamabad were taken as sample units to get their perspective regarding impact of private TV dramas. The sampling technique used to select sample unit for survey method was convenience technique of non-probability sampling. The results of survey proved that private TV dramas affect the social and religious system of Pakistan. Moreover, brings culture of foreign countries to Pakistan besides damaging its own culture.


TV channels, impact, society, culture.

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