Main Article Content
The purpose of this study was to investigate the impact of expectation, perception and subjective norm on their purchase intentions for green products. A survey was conducted with a convenience sample of Indian consumers whose ages ranged from 18 to 60 years, and total 51 responses were obtained. The results of the study confirmed the significant impact of expectation and perception on consumer’s purchase intentions for green products. It was also found that there is no significant impact of subjective norm on consumer’s purchase intentions for green products.