Main Article Content
This study aimed at investigating the impact of sales people’s interactive behaviour on customer loyalty: Special reference to insurance companies in Batticaloa district. The objectives of the study are to identify the level, relationship and impact of sales people’s interactive behaviour on customer loyalty. The Study had been conducted among 386 life insurance customers in Batticaloa district and stratified random sampling was used. Descriptive statistics, correlation and regression analysis were used to analyze the data. A set of hypothesis were developed and tested by correlation analysis.