Main Article Content

Abstract

This study aimed at investigating the impact of sales people’s interactive behaviour on customer loyalty: Special reference to insurance companies in Batticaloa district. The objectives of the study are to identify the level, relationship and impact of sales people’s interactive behaviour on customer loyalty. The Study had been conducted among 386  life insurance customers  in Batticaloa district and stratified random sampling was used. Descriptive statistics, correlation and regression analysis were used to analyze the data. A set of hypothesis were developed and tested by correlation analysis.

Article Details

How to Cite
Ms.K.Suganya, & Mrs.V.R.Ragel. (2020). The Impact Of Sales People’s Interactive Behaviour On Customer Loyalty: Special Reference To Insurance Companies In Batticaloa District. Journal for Studies in Management and Planning, 6(1), 55-68. Retrieved from https://journals.eduindex.org/index.php/jsmap/article/view/19815