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Abstract

Corporate social responsibility plays an important role in attracting and retaining stakeholders to achieve organizational performance. Stakeholders expect the business to be involved in socially responsible manner. Thus, companies try to adopt various practices to reveal that they have continuous commitment over all stakeholders by behaving morally to fulfill social expectations and improving economic development. Companies are expected to develop as a socially responsible entity in the market. This study examined whether corporate social responsibility has an impact on organizational performance of financial institutions in Batticaloa district (Manmunai North D.S. Division). The conceptual framework has been developed to measure association between corporate social responsibility and organizational performance. Economic, legal, ethical, and discretionary responsibilities are considered as the measurements of corporate social responsibility which was derived from Carroll (2000). Corporate reputation and employee commitment are considered as measurements organizational performance which was derived from Carton (2004). Questionnaires were used to collect data for this study. 198 questionnaires were collected from 59 companies in Batticaloa district.

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