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Abstract

This investigation centers around the elements that influence the web based shopping background in Pakistan. Pakistan has seen tremendous growth in internet usage over the last decade. The trend of online shopping in Pakistan is also on the rise in the last few years owing to greater internet access. This investigation looks at the impact of four variables to be specific bread picture, costs, trust, and incentive on the internet shopping background in Pakistan. The statistical analysis of data show that all the four variables have a positive relationship with online shopping in Pakistan.

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