The Role of Customer Service on Organizational Profitability in United Bank for Africa

Abstract

This research work titled “The Role of Customer Service on Organizational Profitability in United Bank for Africa Presidential Road Enugu Branch”. The specific objectives were: to examine the influence of good listening ear to customers, to examine the relationship between the service of highly skilled staff and generation of incomes, to examine the relationship between keep service promises and providing courteous through added value, to examine the relationship between effective communication to clients and sales of the organization. A population of 101, A sample size of 85 was drawn from the population using Taro Yamane formula. The Chi-square (x²)  was used to analyze the data.