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Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
ISSN: 2395-0463
Volume 03 Issue 13
December 2017
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 230
Equity Markets and Stock Broking in Retail
Banking Services
Sunitha Devi Vaidya
MBA.
ABSTRACT:
The financial markets act as a link between these two different groups. It facilitates this function by
acting as an intermediary between the borrowers and lenders of money. So, financial market may be
defined as ‘a transmission mechanism between investors (or lenders) and the borrowers (or users)
through which transfer of funds is facilitated’. It consists of individual investors, financial institutions
and other intermediaries who are linked by a formal.
A financial market consists of two major segments: (a) Money Market; and (b) Capital Market. While
the money market deals in short-term credit, the capital market handles the medium term and long- term credit, two types of f markets in detail.
stock exchange as an “association, organization or body of individuals, whether incorporated or not,
established for the purpose of assisting, regulating and controlling business of buying, selling and
dealing in securities”. Banking and Financial services companies play a crucial role in any economy.
The Banking Indian primary dealer ICICI Securities Ltd has raised Rs 100 crore by placing six-month
commercial papers (CPs) with mutual funds and a financial institution2007and financial services
industry is a vibrant, diversified and is extremely competitive.
I. INTRODUCTION
If we trace the origin of finance, there is
evidence to prove that it is as old as human life
on earth. The word finance was originally a
French word. In the 18th century, it was adapted
by English speaking communities to mean “the
management of money.” Since then, it has
found a permanent place in the English
dictionary. Today, finance is not merely a word
else has emerged into an academic discipline of
greater significance. Finance is now organized
as a branch of Economics. Furthermore, the one
word which can easily replace finance is
“EXCHANGE." Finance is nothing but an
exchange of available resources. Finance is not
restricted only to the exchange and/or
management of money. A barter trading system
is also a type of finance. Thus, we can say,
Finance is an art of managing various available
resources like money, assets, investments,
securities, etc.
At present, we cannot imagine a world without
Finance. In other words, Finance is the soul of
our economic activities. To perform any
economic activity, we need certain resources,
which are to be pooled in terms of money (i.e.
in the form of currency notes, other valuables,
etc.). Finance is a prerequisite for obtaining
physical resources, which are needed to perform
productive activities and carrying business
operations such as sales, pay compensations,
reserve for contingencies (unascertained
liabilities) and so on.
Hence, Finance has now become an organic
function and inseparable part of our day to-day
lives. Today, it has become a word which we
often encounter on our daily basis.
II. OBJECTIVES OF THE STUDY
The objectives of the study are as follows
To know the financial instruments of ICICI
securities
To understand the concepts of financial
markets with special reference to
fundamental analysis.
To Study the impact of economic, industry
and company specific factors on stock
prices
