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Abstract
In today’s environment India have more Startups and entrepreneurs than ever before and the movement is at the cusp of a revolution. However, many Startups do not reach their full potential due to limited guidance and access. To eradicate this scarcity of job market, ours Honorable Prime Minister Dr. Narendra Modi, announced on 15th August 2015, “Start Up India, Stand Up India” to promote Bank Financing for startups and offer incentives to boast entrepreneurship and job creation. Startup India is a flagship initiative of the Government of India, intended to build a strong eco-system for nurturing innovation and Startups in the country that will drive sustainable economic growth and generate large scale employment opportunities. Startup India is about challenging conventions and spurs a revolution of unique and emphatic business models. It is the precursor to India taking Centre stage in the new world order. The study concluded that making capital more accessible and cheaper, easier patent filing, giving research and development credits, and easier entry and exits are critical to the success of Startup India.