Page 1 of 10
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 11
November 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 268
A Study on Conceptual Frame Work of Corporate Social
Responsibility Planning and Strategy
Dr.A.T.Jaganathan, M.B.A., M.Phil., Ph.D., Mrs.P.Vanitha, M.B.A., M.Phil.,
(Ph.D)., Mrs.K.Karkuzhali, M.B.A., M.Phil., (Ph.D).,
1Assistant Professor of Management Studies (MBA) (Autonomous),
K.S.R College of arts and science Tiruchengode, Tamil Nadu, India – 637215,
2Assistant Professor of Management Studies (PG), K.S.R College of Arts and Science
(Autonomous), Tiruchengode, Tamil Nadu, India – 637215,
3Research Scholar [Ph.D Department of Management Studies], K.S.R College of Arts and
Science (Autonomous), Tiruchengode, Tamil Nadu, India – 637215,
ABSTRACT
In the present article has been
made to attempt a study on conceptual
frame work of corporate social
responsibility planning and strategy.
There is an impressive history associated
with the evolution of the concept and
definition of corporate social
responsibility (CSR). Corporate social
responsibility (CSR) is still a relatively
new corporate function that continues to
change and evolve. Both theory and recent
research evidence suggest that a
corporation’s socially responsible
behavior can positively affect consumers’
attitudes toward the corporation. The
effect occurs both directly and indirectly
through the behavior’s effect on customer–
corporation identification. Research has
not yet fully explored how CSR-related
decisions are made within large
companies and what departments have the
most impact on CSR strategies. Corporate
Social Responsibility (CSR) are all
used by business and organizations to
describe a broad agenda of issues that
government, law and society require
organizations to consider as part of their
core business, to influence strategic
thinking, planning and corporate
reporting. External stakeholders are an
important audience in the measurement
process. Results show that while the views
and philosophies of the C-suite and board
of directors are highly influential, other
units and departments in the company are
involved in the CSR process.
KEYWORD: CSR, Planning, Strategy,
Attitude, Identification.
INTRODUCTION
In the last 15 years, an array of
stakeholders have turned to firms, rather
than governments, to address enduring
Page 2 of 10
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 11
November 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 269
environmental problems including forest
degradation, fisheries depletion, mining
destruction, and even climate change, as
well as social problems including workers’
and human rights. As a result, a wide
range of tactics including boycott
campaigns, social and eco-labeling, and
environmental “certification”, have been
used to appeal directly to firms to improve
their environmental management
procedures and performance as well as
their treatment of workers and impacts of
their activities in the communities in
which they operate. These efforts to
promote what is generally known as
“corporate social responsibility” (CSR),
have increasingly attracted the interest of a
wide range of scholars within political
science, economics, sociology,
anthropology and geography.
The study of Fortune 1000
companies serves as one basis for public
relations practitioners to engage and
consult with top management about CSR
communication, strategies and decision
making. Having access to such insights
from multinational corporations will
empower public relations practitioners to
contribute to the development of CSR
strategies, make informed decisions,
engage in CSR’s Best Practices and
enhance the legitimacy and credibility of
the public relations profession.
With the passage of the Companies Act,
2013 the mandate for corporate social
responsibility (CSR) has been formally
introduced to the dashboard of the Boards
of Indian companies. The industry has
responded positively to the reform
measure undertaken by the government
with a wide interest across the public and
private sector, Indian and multinational
companies.
The practice of CSR is not new to
companies in India. However, what this
Act does is bring more companies into the
fold. Also, it is likely that the total CSR
spends will increase. What is clear to
many companies is that if this increased
spending is to achieve results on the
ground – which is the intent of the Act –
then it needs to be done strategically,
systematically and thoughtfully.
CORPORATE SOCIAL
RESPONSIBILITY (CSR)
Corporate Social Responsibility
(CSR) is about ensuring that to make a
positive impact on society by delivering
our services. It encompasses the approach
to aligning social and environmental
Page 3 of 10
Journal for Studies in Management and Planning
Available at
http://edupediapublications.org/journals/index.php/JSMaP/
e-ISSN: 2395-0463
Volume 02 Issue 11
November 2016
Available online: http://edupediapublications.org/journals/index.php/JSMaP/ P a g e | 270
responsibility to economic goals and
value-for-money.
DEFINITION
Corporate Social Responsibility
(CSR) is an organization’s obligation to
consider the interests of their customers,
employees, shareholders, communities,
and the ecology and to consider the social
and environmental consequences of their
business activities. By integrating CSR
into core business processes and
stakeholder management, organizations
can achieve the ultimate goal of creating
both social value and corporate value.
CORPORATE SOCIAL
RESPONSIBILITY INCLUDES
Business ethics
Community investment
Environment
Governance
Human rights
WHY SHOULD COMPANIES GET
INVOLVED IN CSR
To create a trust among the
investors.
For becoming preferred choice of
the customers.
For enhancing brand value and
reputations.
Long term sustainability for
organization and society.
IMPORTANCE OF CORPORATE
SOCIAL RESPONSIBILITY
The importance of CSR has
increased with globalization as both
investors & customers have become very
sensitive to societal & environmental
issues. With growing globalization, CSR
had been increasing as it helps the business
organizations to impulse their relationship
with local communities; increase the
branding of the organization & building a
good corporate image for themselves.
Internally it is helpful to an
organization through various ways: It
creates a sense of loyalty & trust amongst
the employees in the organizational ethics.
It serves as a diversion from routine
workplace practice & gives a feeling of
satisfaction to the employees. It improves
operational efficiency of the company by
increasing the efficiency of employers
resulting into increase in quality of product
& productivity. Employers feel motivated
& are more productive.
NEED FOR SOCIAL
RESPONSIBILITIES
Need for Social Responsibilities
some of them are
