Main Article Content
Abstract
Enhancing the moral behaviour of agent is increasingly important, but difficult, in today’s fast-paced and complex selling environment. Several factors that influence of agents sales activities and decision making process. In order to achieve of this study, the purpose is to investigation the influence of competitive intensity and peers on ethical sales behaviour in Takaful industry with a case study in three Takaful operators in Malaysia. Data was distributed through self – administered of questionnaires.