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Abstract
Flipkart is the India’s leading e-commerce marketplace offering over 30 million products cross 70+ categories including Books, Media, Consumer Electronics, and Lifestyle. They are the only online player offering delivery services such as In-a-Day delivery Guarantee across 50 cities and Same-Day-Guarantee across 13 cities.
Flipkart is a marquee e-commerce player in the Indian market. It has been able to build the brand with a strong focus on customer interests supplemented with fast delivery and multiple payment options. Flipkart is looking to evolve as a market leader in data, mobile and platform with the available technology and resources. This paper highlights the successful journey of flipkart business its acquisitions, innovations from 2007 to 2017 .