Main Article Content

Abstract

In the highly competitive hotel industry, relationship management is of utmost importance. Not only effective relationship management helps loyalty and repurchase, but it is also found to have a direct influence on organizational performance. The effect of relationship management is dependent on the construct of relationship quality. The aim of the paper is to critically analyze the existing literature on the antecedents and outcomes of  Relationship Quality in the context of hospitality industry.

Article Details

How to Cite
B, H., & Thomas, D. S. (2019). Relationship Quality in the Hospitality Industry: Critical Review and Future Directions. Restaurant Business, 118(12), 83-91. Retrieved from https://journals.eduindex.org/index.php/rb/article/view/13073