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Social media is one of the most popular, effective, and accessible means for the communication of information in today’s globalized world. Harnessed as a tool for marketing, it can help exponentially expand businesses by instantly spreading the word about their products and services to countless existing and potential customers. The aim of this research is to study the influence of social media in promoting tourism and hospitality in Jordan. Data were gathered using an online Google Form questionnaire sent out to nearly 150 respondents via WhatsApp and analysed via quantitative methods using SPSS 20.0.