Main Article Content
The present study focuses on the attitude of online shopping among college students in Dharmapuri District. Students are one of the target markets towards the online retailer as they have money and interest. Most of these students are not working and most of them are getting financial assistants from their parents. The purpose of this study is to analyze factors that influence student's attitude towards online shopping. Descriptive study was conducted and well structured interview schedule was developed to collect data from college students through convenience sampling method. Collected data were analyzed and the Cronbach's Alpha is 0.842.