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Over the past few years the rural markets have emerged as one of the most profitable markets for the Indian markets. In this study about the most important functional area of marketing mix i.e. marketing mix giving special focus on rural marketing. Operating in a rural area is not an easy chore and requires grave efforts.

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How to Cite
Vijayarani, D. C., & Mohanraj, D. T. (2019). A Study on Rural Marketing Mix and Essential Commodities In Dharmapuri District of Tamilnadu . Restaurant Business, 118(12), 322-330. Retrieved from