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Abstract

India is the fastest growing economy and second largest by population and it has the highest growth consumption, the per capita income has increased in this century. This has put more disposable cash in the pockets of consumers, besides this the growth of young urban consumers, nuclear families, growth in aspirations, digital influence and digital access becomes more and more affordable, along with increasing product awareness and a shift in lifestyle patterns, consumer spending on electronics and home appliances could see strong growth in next five years.

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How to Cite
Anand, D. (2019). Working Class Awareness and Preference Towards High End Consumer Durables (Luxury Durables) with Special Reference Towards Dharmapuri District. Restaurant Business, 118(12), 345-359. Retrieved from https://journals.eduindex.org/index.php/rb/article/view/14315