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Tourism industry has steadily acquired an increasingly significant position in the global economy. A naive impression of it may illustrate the industry merely as a provider of basic facilities with a view to meet the expectations and perceptions of the tourists. A closer look would, however, reveal that, it incorporates and entails a whole set of complex factors and forces. Tourism promotes people-to-people contacts, ethnic cultural understanding, mutual appreciation and co-operation, thereby promoting peace.Kerala is one of the most popular tourist destinations in the world with its unique culture and traditions, combined with its varied demography.