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The International marketing has become now the need of the customers world wide due to availability of technology to communicate and share the services and purchase products form any other country at minimum cost and get the maximum benefit of the available resources at the customer side, As organizations continue to pursue more global strategies, the need to be able to understand consumers in far away places is increasing. Marketing primary mechanism through which companies understand their current, as well as potential, customers. As companies contemplate the global marketplace, they must consider how domestic market research differs when conducted in international markets.

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Kanthe, D. R., & Gaikwad, D. A. T. (2019). “International Marketing”- Challenges and Benefit- A Conceptual Study. Restaurant Business, 118(12), 734-739. Retrieved from