Main Article Content
Human life is a very valuable gift by nature and the life insurance is a asset that safeguards a individual and his family members giving financial protection because of uncertain risks or damage which might happen in a life. Life insurance gives financial safety and protection to insurers and their family by encouraging savings among people. The sample taken for this study from the professionals’ is 150 respondents. Primary and secondary data were collected and used for this study. Questionnaire was used for collecting information from the professionals viz,. engineers, doctors, lawyers and business executives. Convenience sampling technique was applied in this study. Researcher has framed hypothesis based on objectives towards investment preference of professionals and analysed them with the aid of ANOVA and chi-square test. It is found from the study that the professionals prefer towards investment factors in the insurance are financial protection, high returns, risk coverage and tax benefits.