Main Article Content
Abstract
The era business in marked with the high degree of dynamism. Due to technological advancement new methods are being adopted to see the product launches the consumers at the fastest and it the most innovative way. The present globalized marketing is a great revolution over the last decade. Most of online boosters are pure e-stores, that is, they have no access to physical channels. Consumer are increasingly adopting electronic channels for purchase the daily consumable products. In recent years have shown a growing interest of consumer in e-shopping. In the global competition and development of information technology has enhanced consumer awareness, peoples prefer shopping relatively to e-shopping online rather than shopping, it provides quality product and also saves times. The purpose of this study show that product perception, shopping experience and service quality have positive and significant influence on consumer’s purchasing intention but perceive the risk as negative influence on consumer’s purchase intention and shopping experience is most important. However, the effects of e-commerce on individual business are varied based on reveal condition. The ability to attract and retain consumer is important to the success on online business.