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Abstract
Indian Banking industry is witnessing asupremeopposition. To stay ahead, banks are coming up with buildup of services to attract customers. Services including 24-hours banking, Service at door step, Telephone banking, Internet banking, Extended Business Hours (EBH), With convenience, speed, competence and efficiency, these virtual banks, in effect have opened up a new world of possibilities and brought major changes in providing a broad range of services. Virtual banks are now seen as acome back with to the challenge of designing a new service channel that is fully secure, useful and which customers can with pleasure learn to use and trust it. Virtual banking, a powerful "value added" tool, has become the focal point for banks to attract and retain customers. Though, the aim of these services is to satisfy customers, there is a need to understand customer awareness, observation and outstandingly the level of satisfaction. In the present research work, attempts are made to measure these issues on four virtual banking services offered by banks in city.