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Abstract
The Indian business structure has definitely undergone a fundamental change over the years. The present day environment is so dynamic and fast changing thus making it very difficult for any modern business enterprise to operate. Because of uncertainties, threats and constraints, the business corporations are undergoing great pressure and are trying to figure out ways and means for their healthy survival. Under such circumstances the only resort is to make the best use of strategic management which can help the business to explore the possible opportunities. Companies require strategic thinking and only by evolving good corporate strategies can they become strategically competitive. The goals of business strategies are challenging not only for large firms but also for small retail outlets. The wide varieties of Indian business definitely offer immense opportunities for the upcoming and the growing sectors. A large number of reasons could be attributed to these changes in the Indian market scenario. One of the reasons in these changes in the Indian scenario is the globalization and the subsequent and resulting explosive growth of information Technology (IT Companies)