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Abstract
This study was done to understand the retail chemists’ perception of the brand of drugs available and the factors influencing their stocking choice of drugs. The presence of global drug companies in India has ensured new product launches, new brands of drugs, and more competition. They have made the aspect of building product brands and company image very essential for the domestic pharmaceutical companies here. The availability of low cost generic / OTC drugs from smaller manufacturers also offers chemists a viable option with good margins to stock for a large section of the population as affordable medicines.