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Abstract
Marketing all about balancing Four Ps of marketing, which required proper focus of sales & distribution channels specially for startups but looking at the sales pressure company hardly give attention to support system here awareness about such support system is essential which is done in this study now a day’s even small companies are looking for such a support system which though work from outside as a outsource support system but support a lot for business development. It’s a process of starting with new agency for overall growth of company. in the competitive era sources inside & outside company for sales support is very important which is base of this study.