Main Article Content
Abstract
This primary focused to test the inter relationships between the services encounter Customer’s Satisfaction and Service Value and their instantaneous direct and indirect effects on customers objective outcomes in the form of Behavioural Intentions. The study is conducted through exploratory and descriptive method of research.The study makes significant contributions by developing and a measure of customer’s satisfaction Service of banking services in Indian context, by contributing to the existing debate by establishing that services construct and that customized scales of satisfaction level need to be developed and validate depending on the service context.The study is conducted with existing customers of commercial banking services in Pudukkottai district.