Main Article Content
Abstract
Viral marketing is derived from word of mouth marketing and this is the new concept of electronic word-of-mouth for commercial purpose emerged with the development on Internet in the beginning of the 21st century. It is based on a process of written communication via e-mails exchanges, forums, blogs, social media and website. It is a powerful marketing communication tool that may reach many customers in a short period of time” Properly used, it can be an extremely effective tool for companies’ communication, but also difficult to control.