Main Article Content

Abstract

The gate way of success in an organisation is to attain productivity.  The most essential factor for productivity is employee morale.  High employee morale denotes the loyalty of the employees towards the organisation.  In case changes are initiated in the organisation, the employees with high level of morale would differ with the response shown by employee with low level of morale.  While considering the study on the correlation between employee morale and organisational changes, it was decided to have medical representatives as sample.  Owing to the fact that they need to be more dedicated to the profession as it requires marketing knowledge as well as technical qualifications.  The study primarily eyes upon the influence of organisational changes over employee morale for the medical representatives working in different companies. 

Article Details

How to Cite
DR. A. CHRISTINA BRIDGET, & DENNIS EDWARD FERNANDO. (2019). INFLUENCE OF ORGANISATIONAL CHANGES OVER EMPLOYEE MORALE OF MEDICAL REPRESENTATIVES. Think India, 22(10), 863-877. Retrieved from https://journals.eduindex.org/index.php/think-india/article/view/10914