Main Article Content
Abstract
There are so many reasons for demonetisation like to track black money in the economy, to lower down cash circulation, to eliminate fake currency etc. Present paper focuses on the acceptance of digital payment by rural customers after introduction of demonetisation. 100 respondents from Dolvan Taluka, Tapi District, Gujarat were selected conveniently. There are many pros and cons of digital payment. One of the most important issues is security. There are different modes of digital payments available like banking cards, USSD, APES, UPI, mobile wallet, banks pre-paid cards, internet baking, mobile banking etc. Government of India had launched BHIM application. So many incentives (in the form of lucky draw) introduced by government of India. There are so many online payment system/mobile wallet applications available in the market right now like Free Charge, Mobikwik, Pay money, State Bank Buddy etc. Researcher had conducted survey of rural customer who are using Paytm.