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Abstract
Milk is the most important diet of human beings. It is an integral part of Indian food for both vegetarians and non-Vegetarians. Indians have knowledge on usage and consumption of milkand allied products over number of decades and play a pivotal role in the development of oureconomy.The Indian dairy sector not only contributes to the nation’s health but is also responsible for country’s economic growth, and also has a huge potential for export.In milk production, dairies supply two third of the domestic requirements. Milkamong all commodities, is the largest contributor to the rural economy in India. At an all Indialevel, the value of milk produced per annum is higher than the combined production of rice andwheat.Some of these nutrients of concern provided by milk and dairy foods include calcium, vitamin D, phosphorus,magnesium,andprotein.Calcium is a major mineral constitute of milk and dairy products; calcium is essential in skeletal health, muscle contraction, and nerve transmission. Even though it’s healthy, the purchasing behaviour is influenced by many factors like price, income, health, convenience etc. Thus the researcher seek its necessary to attempt a study on consumer attitude towards packaged milk.