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Abstract
Gone is the day while shooting a message to the majority was sufficient to sell your products or services. We are currently living in the age of individualists. Everybody has their own needs, extraordinary unique habits and buying behaviour. Mass showcasing is wasteful and costly. The advertising industry began changing during the birth of Internet and with the last trendy expressions like automation and Big Data online advertising became more transparent. The rise of new artificial intelligence has given rise to many of the new technologies that become boon to marketing. One such technology is programmatic advertising. Programmatic advertising is viewed as one of the greatest technological advancement in 2019 and Google has anticipated that 60% of its advertising budgets plans will be put towards programmatic before the current year gets over.