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Abstract
The operating environment of the Banking Sector is difficult and competitive and is changing dramatically since their focus is on the steady growth of the profit as well as consumer demand which are in a constantly changing trajectory. Therefore, banks are increasingly focused on identifying customer needs, pulling and storing them. Customer Relationship Management is a process that provides banking business with the opportunity to create and maintain long-term relationships with customers. This concept allows the bank to identify, segment, communicate and build long-term relationships with customers on an individual basis regarding their needs for banking products and services as well as value added services. Using modern technologies, Customer Relationship Management has come to an effective strategy to maintain the existing structure and develop a high-quality customer base within the Banking Industry.